Apple’s App Store privacy labels went live around a year and a half ago.
A more complete and easy-to-understand picture of app privacy practices was a goal for Apple at the time. Suddenly, these labels have vanished from both the Mac App Store and the App Store for the iPhone.
Apple revealed these “nutrition labels” for privacy at WWDC 2020, noting that the purpose was to better inform consumers about the privacy practices of particular programs.
“Data used to track you,” “data related to you,” and “data not linked to you” are the three sections of the App Privacy Labeling.
A transparent overview of an app’s privacy practices is key to building trust with potential users. Developers now have the opportunity to detail their app’s privacy practices right in the App Store for users to review, including the types of data the apps might collect, whether that data is shared with third parties, and the option for users to opt out.
According to Apple at the time, there are some crucial points to keep in mind while creating the app privacy “nutrition labels” for your apps:
Even if only a small amount of data is gathered and used, developers should still think about all possible data collection and use scenarios.
Developers should follow the App Store Review Guidelines and any other rules when they answer questions.
They are responsible for making sure your answers are correct and current. In App Store Connect, you can amend your answers if your habits change.
— Jay San ??? (@jay_san25) April 25, 2022