Facebook has long been embroiled in privacy debates owing to the company’s stated business strategy of selling user data.
However, a newly released paper shows that the situation there may be even worse than we believed.
The developers describe how Facebook may respond to local governments that want more privacy safeguards to protect user data.
However, even Facebook engineers concur, according to the article, that the firm has no control over how user data is maintained inside.
The Facebook ad team informed the social network’s board of directors that the firm would find it difficult to promise governments any improvements in these areas.
“We do not have an adequate level of control and explainability over how our systems use data, and thus we can’t confidently make controlled policy changes or external commitments such as ‘we will not use X data for Y purpose,’” wrote the report’s authors. “And yet, this is exactly what regulators expect us to do, increasing our risk of mistakes and misrepresentation.”
According to the paper, Facebook’s database has “open borders,” which means that first-party user data, third-party data, and even sensitive data are all kept together.
As a consequence, managing a particular piece of this data is a difficult process. Although a Facebook representative claimed that the firm is not cooperating with regulations, one unnamed employee characterized the situation as a “total shitshow.”
Mark Zuckerberg said earlier this year that Meta is upgrading its ad system to target iOS consumers. The social network has lost more than $10 billion in revenue since the implementation of App Tracking Transparency last year.
Simultaneously, Facebook maintains its criticism of Apple’s privacy regulations, which it believes are “damaging” to both users and companies.