Apple introduced the 2022 edition of the customary Apple Watch Pride bands on Tuesday, coinciding with the International Day Against Homophobia and Pride Month in June.
Additionally, there will be a new Pride-themed watch face available to all users.
Apple is known for sticking up for LGBTQIA+ rights, and the firm provides Apple Watch Pride bands every year so that members of the community may express their support.
At the same time, the corporation contributes to LGBTQIA+ groups that aim to promote positive diversity change.
Apple defines the new Edition Sport Loop band as follows:
Members and allies of the LGBTQ+ creative community at Apple were inspired to deliver a new expression of pride through this unique design. Utilizing the comfortable, durable, and adjustable Sport Loop design, Apple used a new technique to remove several of the double-layer nylon-woven textile loops on the band to reveal the word “pride” in a cursive style inspired by the original “hello” greeting — displayed on the first Macintosh in 1984 — giving the word a novel, three-dimensional look and feel.
There’s also a new Nike Loop Band that you can check below.
Apple is also offering a new watch face, which is currently available, in addition to the new watch band. Apple defines the Pride Threads watch face as follows:
This face brings together colors that represent the LGBTQ community. The threads morph to create the time and respond to the movement of your wrist. You can also tap each thread or rotate the Digital Crown to send a vibration across them.
Both Pride Sport Loop and Pride Nike Sport Loop watch bands are now available at the Apple Online Store for $49 each. The new bands will hit Apple Retail Stores on May 26.
