Spatial Audio has been a smash (pun intended) on Apple Music since its release last summer.
According to a Billboard report, Apple has noticed a 50% rise in Spatial Audio listeners since September. Spatial audio is a novel immersive listening experience that aims to provide “theater-like sound” to the listener.
The feature, which is Apple’s version of Dolby Atmos Music, is intended to be a replacement stereo.
“Over half of our global Apple Music subscriber population is now listening in spatial audio, and that number is growing fast,” says Oliver Schuster, VP of Apple Music and Beats.
“We’d want to see larger numbers, but they’re already exceeding our expectations.”
As Spotify continues to work on introducing high-fidelity audio to its streaming service, it has become a significant differentiation between Apple Music and its greatest competitor, Spotify.
Apple’s Lossless streaming option does allow high-fidelity (Hi-Fi) music, but it has proven to be more of a benefit for audiophiles than the average listener.
Converting recordings to Spatial Audio is a time-consuming procedure, but it is yielding rewards.
According to Billboard, after re-releasing some of their back catalog tracks in Spatial Audio, singers Post Malone and Taylor Swift witnessed a 40 percent and 50 percent increase in new listeners, respectively.
“We’re seeing a massive increase in artists’ back catalogs as a result of them re-engaging their followers with a new manner of listening to music,” says one analyst.
Apple Music’s Global Head of Editorial and Content, Rachel Newman
While Spatial Audio is gradually gaining popularity, it is still not widely available.
In the future, Dolby and Apple are talking about bringing this realistic listening experience to consumers’ cars.
With this in mind, it appears that we will have to wait a long time before we can hear Spatial Audio everywhere music is played.